“Books That Changed My Life” festival is an annual festival that celebrates literature. With more than forty different events and meetings, this festival is one of the flagship events of the JCC and is becoming one of cultural staples in New York City.
We designed a pop-up library for the main stage area of the festival, which turned it into a focal point for kids and families to come and feel belonging. The pop-up site included, in one part, a huge library in the shape of the word LIFE. On the other side, we curated an exhibition of book covers from archives of the largest book publishers in the world.